1. Mystery Feeling
The biggest feature of blind boxes is their sense of mystery. Because the items in the blind box are random, buyers don’t know what they will get. This feeling of unknown makes people full of curiosity and expectation. The sense of surprise when opening a blind box is unmatched by other products. This sense of mystery has become a major charm of blind boxes.
2. Collection Value
The items in blind boxes are usually limited editions or special editions. This scarcity makes their collection value much higher than other products. Many collectors purchase blind boxes because they know that these limited edition or special edition items will often become future treasures and their collection value will continue to increase over time.
3. Social Effect
Another attractive aspect of blind boxes is the social effect. Whenever a new blind box is launched, there is a lot of discussion and sharing on social media. Many people will share their surprise moments when opening blind boxes on social media, or their collection of blind box items. This kind of sharing and communication brings more people to pay attention to and purchase blind boxes.
4. Psychological Satisfaction
Purchasing blind boxes can also bring a sense of psychological satisfaction. Many people will feel that they are lucky because they can get their favorite items in the blind box. The items in blind boxes are often cute and exquisite. Such cute items can make people forget their worries and feel relaxed and happy.
5. Business Marketing
As a commercial marketing tool, blind boxes are also used by many companies. The mystery of blind boxes attracts a lot of attention, and companies can use this attention to promote their products. Many items in blind boxes are also related to the company's brand and image. This association can also help the company enhance its brand awareness and reputation.
This month our design dept. have lauched the new 12 constellation blind box,please kindly check the video for reference.
Post time: Aug-02-2023
