---News from the 2024 Hong Kong Toys and Games Fair
The 50th Hong Kong Toy Fair,the 15th Hong Kong Baby Products Fair, and the 22nd Hong Kong Stationery Fair co-organized by the Hong Kong Trade Development Council and Messe Frankfurt Hong Kong Co., Ltd. will be held at the Hong Kong Convention and Exhibition Center for four consecutive days starting from January 8 Held to kick off the 2024 trade show.
The three exhibitions attracted a total of more than 2,600 exhibitors from 35 countries and regions, displaying a variety of novel toys, high-quality baby products and creative stationery; the conference also actively organized nearly 200 buyer groups and invited representatives from different organizations to visit the exhibition, including importers , department stores, specialty stores, retail chain stores, purchasing offices and e-commerce platforms, etc., creating more business opportunities for the industry.
This year's Toy Fair features a number of new exhibition areas and exhibition groups, including the "ODM Meeting Point" exhibition area and the "Collectible Toys" exhibition area in the Children's World. The conference also displays a two-meter-tall Salted Egg Superman and a 1.5-meter-tall Hong Kong heavy machinery model at the main entrance of the exhibition hall on the third floor for visitors to view and take photos.
The Stationery Fair continues to showcase the latest creative art supplies, school supplies, school supplies and office supplies. The exhibition cooperates with industry associations in different regions, including the China Cultural, Educational and Sporting Goods Association, the Malaysian Stationery Importers and Exporters Federation and the Malaysian Stationery and Book Industry Federation.
The exhibition continues to feature a brand gallery, which gathers more than 220 well-known toy brands and more than 40 well-known baby products brands, including Eastcolight,Hape, Welly,ClassicWorld,Rastar,Masterkidz,AURORA,Tutti Bambini,Cozynsafe,ABC Design,etc.
Exploring the Asian Toy Industry Market
Data from the International Trade Center shows that emerging markets such as mainland China, Indonesia, Vietnam, India and Poland are the main growth engines of the global toy market; among them, the Asian and ASEAN markets have great potential. In the past two years, ASEAN has also become the main export market for Hong Kong's toy industry, accounting for 8.4% of Hong Kong's toy exports in 2021 to 17.8% in 2022. From January to November 2023, this share reached 20.4%.
The conference held an upgraded version of the Asia Toy Forum on January 9, with the theme of "The Key to Unlocking the Asian Toy Industry Market".It invited a number of international toy and game industry experts, including AIJU Children's Products and Leisure Technology Research Institute, Euromonitor International Research,Hong Kong General Testing and Certification Co., Ltd. and other representatives discussed market trends and shared their views on the prospects, emerging trends and opportunities of the toy industry. The forum invited Chen Yuncheng, Chairman of the Hong Kong Toy Association, to host a discussion session where he discussed with the speakers how to create an attractive and impactful gaming experience through collaboration.
In addition, the conference will also hold a number of seminars covering green toy trends, sustainable maternal and infant product market trends,the latest toy safety regulations,toy specifications,testing and certification, etc.,to help attendees grasp the pulse of the market.
Post time: Jan-15-2024
