Recently, several toys brand authorized related enterprises have announced the latest licensing trends, involving heavy strategic cooperation, anniversary activity plans, content promotion and so on.
Spin Master--- Major strategic cooperation in early childhood education
After spent a huge amount of money to acquire the American preschool wooden head toy brand Melissa & Doug last month, Spin Master made another new move in this field this week: forming a global strategic alliance with Moonbug Entertainment, a well-known preschool content provider. will cooperate in various aspects of children's content, products and entertainment experiences.
According to the agreement, starting from next year, Moonbug Entertainment will leverage its strengths in content production and distribution to provide support for Spin Master’s IP.The focus will be Spinmaster's new preschool IP "Vida the Vet" officially announced in 2022 (pictured above, left).
Starting from 2025, Spin Master will serve as the global toy master licensee for Moonbug Entertainment's children's IP - Blippi (middle right in the picture above) and Little Angel (top right in the picture above), launching related toys and games.
It is understood that in addition to the above-mentioned IPs, Moonbug Entertainment also owns Cocomelon, the children’s IP with the highest number of subscribers on YouTube.
MGA Entertainment---introduces a large number of external brand licenses
MGA Entertainment has recently officially announced a number of authorized cooperation brands, covering children's DIY stationery (Crayola), film and television content [The Jim Henson Company's "Fraggle Rock"] and food fields [German candy company Harry Haribo] and other fields and brands, the authorized products involved are not limited to toys, but also include children's clothing, home furnishings, beauty products, etc. The first batch of relevant authorized new products will be launched in 2024.
ΔMGA Entertainment Crayola themed surprise doll
ΔMGA Entertainment Haribo Themed Surprise Doll
ΔMGA Entertainment's newly authorized film and television IP "Fraggle Rock"
Official announcement of Hello Kitty’s 50th anniversary next year
Hello Kitty, Sanrio's well-known IP, will celebrate its 50th anniversarynext year.To this end, Sanrio has announced a series of online celebrations this year.
▋ AR (augmented reality) application: allows fans to interact with Hello Kitty,such as Hello Kitty in SHIBUYA109 in Tokyo,Japan,Big Benin London,England,the Eiffel Tower in Paris,France,the Empire State Building in New York,the United States,and 101 Building in Taiwan China.Dancing in front of five well-known landmarks including the building created a joyful atmosphere.Fans can also create and share their own Hello Kitty-themed videos to share happiness.
▋TikTok animation: Sanrio has set up a new account @this_is_hellokitty_ on TikTok, which updates new animations every month.
▋ In the original "My Hello Kitty Café" themed space, a photo booth function will be added in November, allowing you to change clothes and expressionsto take photos; starting from December, virtual exhibitions and museum themes will be opened Games and "Finding Hello Kitty" challenges; and by 2024, there will also be a virtual dance floor feature.
▋Customized virtual 3D avatar: Cooperate with the Zepeto platform to launch many cooperative and interactive functions: such as themed landscapes,games,boutiques,photo areas,dance challenges,etc.
New content for Hot Wheels and Miffy Rabbit
▋Hot Wheels: The new Hot Wheels animated show "Go!" produced by Mattel's television division."Hot Wheels Let's Race" will premiere on the streaming media platform Netflix in the spring of 2024.
The work tells the story of a young generation of racers taking their beloved toyrace cars to a racing camp, involving a variety of exciting extreme stunts and exciting challenges. Animation-related toys and related consumer products will be launched later.
▋Miffy: The 70 years old Miffy will launch new three-dimensional animation content, which will be produced by Studiocanal, the team behind the "Paddington Bear" series.
Francoise Guyonnet, the executive managing director of television, said:“We will retain Miffy’s original iconic features and add a fresh,modern vision to ensure that this classic image can gain more new fans and withstand the test of the new era.
Post time: Dec-21-2023
